HERE'S WHERE I'VE HAD THE PRIVILEGE OF WORKING SO FAR:

November 2022 – Present

FREELANCE WRITING and CONSULTING – San Francisco, CA

Clients include a global staffing firm, a fintech SaaS startup, a small business lender, a cybersecurity provider, a boutique hotel, and a digital marketing agency. (Details on request.)

March 2014 – November 2022

BRAND COPY LEAD – Prezi – San Francisco, CA

Prezi's SaaS platform helps people create moving visual stories through interactive presentations, videos, and infographics. For nine years, I developed and stewarded our brand voice, wrote countless campaigns, and mentored teams of writers in our various audience-driven styles of copy. 

March 2012 – March 2014

SENIOR COPYWRITER, S.E.O. – Walmart.com – San Bruno, CA

In this role, I learned to balance the aesthetics of writing for humans with the mechanics of writing for search engines. Admittedly, S.E.O. is not my favorite, but for a huge global entity such as Walmart, it can be profitable on a macroeconomic scale.

February 2008 – September 2011

CREATIVE DIRECTOR, COPY – Lift Agency – San Francisco, CA

LIFT is a “results agency” that combines direct-marketing best practices with innovative approaches to driving response. As Creative Director, I led a small team of writers on a vast variety of projects, presented our work to clients, and consistently won the new control versions.

December 2006 – February 2008

ADVERTISING WRITER – Walmart Stores – Brisbane, CA

Walmart Stores had a satellite advertising office in Brisbane, CA. I was the senior writer on a team of 14 creatives tasked with the mega-chain’s retail and print campaigns. I reported directly to the Editorial Director and got heavily involved in the company’s big “Spark” rebrand.

November 2004 – December 2006

PRODUCT COPYWRITER – Walmart.com – Brisbane, CA

Walmart.com is the online outlet for the world’s largest retailer. I was initially hired to write product descriptions for the site’s massive catalog, but was soon promoted to its marketing team to work on taglines, campaign themes, and naming.

February 2004 – September 2004

SENIOR COPYWRITER – Haggin Marketing – Sausalito, CA

Haggin Marketing was considered the top catalog and retail advertising shop in the country. I met weekly with my clients to develop merchandising stories around their products, and also worked heavily on the agency’s new-business pitches.

December 2002 – February 2004

SENIOR COPYWRITER – Safeway Stores – Pleasanton, CA

Safeway had an image problem: Old infrastructure and tired advertising clichés made the brand feel drab and unsavory compared to fresh faces like Whole Foods and Trader Joe’s. I was hired to bring humanity and sophistication to the company’s voice.

EVEN MORE EXPERIENCE

I've also created messaging for Smith & Hawken, Quokka Sports, Gazoontite.com, and Backroads Active Travel, not to mention loads of freelance clients.

SCHOOLIN'

I went to California State University at Chico and studied Journalism, Public Relations, and Tourism Business Management. Plus played soccer and had a whole lot of outdoor fun.

LASTLY, WHAT IF I TOLD YOU…

· I once had to eat a bowl of sacrificial horse meat in a village on Sumba Island

· Our “haunted” New Orleans B&B was in The Curious Case of Benjamin Button

· We went overseas for a short vacation and accidentally came home with a baby